How You Sell Is Your Differentiator

Guest: Shannon Kahn, Founder & CEO, SMK Consulting USAHosts: Steven Farrell, CSP & Genevieve Bourgeois

 

Most staffing firms compete on price, speed, and fill-rates. Few stand out by how they sell. Join us for a candid conversation with industry veteran Shannon Kahn on transforming every client interaction—from the first cold call to contract renewal—into a competitive moat.

What you’ll learn in 45 minutesPrep that pays off: Shannon’s pre-call framework for walking into any meeting already two steps ahead.

Reading the room: Subtle cues that signal whether to dig deeper, pivot, or close.

Tactical coaching in the moment: How leaders can sharpen micro-skills without turning reps into robots.

Shifting from vendor to strategic partner: Language and questions that elevate you above the transactional pile.

If you lead sales, run a desk, or coach a team—bring your notebook. Every takeaway is built to implement Monday morning.

 

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