The Staffing Playbook Podcast

Social Selling Pt. 2 With Mike Bradbury

Topic: How Staffing Firms Can Turn Cold Outreach into Warm ConversationsJoin us for a LIVE episode of The Staffing Playbook Podcast with guest Mike Bradbury, Co-Founder & Chief Strategist at Type Marketing.Mike has helped staffing firms ditch the high-volume, low-return cold outreach playbook and replace it with a proven 3-step system for social selling that actually lands meetings.🔹 Learn how to get your firm on your prospect’s mental shortlist🔹 Explore the three pillars of social selling: Visibility. Authenticity. Consistency.🔹 See how to run a Social Selling Blitz with your team on LinkedIn🔹 Get real examples of how to use LinkedIn to build trust and engagementThis is more than just a podcast—it’s a live, tactical training for sales and marketing leaders in the staffing industry.🎙 Hosted by: Steven Farrell & Geneviève Bourgeois🎤 Featuring: Mike Bradbury | Connect with Mike | Type Marketing

Beyond Price – Shifting Staffing Sales Conversations from Cost to Value

Is your staffing firm stuck in conversations centered solely on price? It's time to shift the narrative from cost to value.2024 marked the staffing industry's worst slump since 2008, with ongoing challenges into 2025. Staffing sales teams are under intense pressure to reduce markups—but is price really the battle we should be fighting?Join us for an insightful conversation where we'll unpack actionable strategies to transform your client conversations, showcasing the true value your staffing services deliver. In this episode, you’ll learn:✅ How to ask deeper, strategic questions to uncover real client pain points.
✅ Ways to quantify hidden costs clearly and compellingly.
✅ How leveraging technology and AI can proactively address client needs.
✅ Why consistent, consultative selling training is critical—especially during tough markets.
✅ The crucial role emotional intelligence plays in shifting your client relationships.Transform your approach from transactional salesperson to trusted strategic partner. Don't miss this session full of industry-tested insights and practical advice!

How to Create Irresistible Content Without Having to Figure Out What to Write About

Join Us for Episode 27 of The Staffing Playbook Podcast! 🎙️
 
Creating compelling content is one of the biggest challenges businesses face today. How do you consistently generate engaging material without running out of ideas? 🤯
 
We’ve got the answer! On March 14, 2025, at 1:00 PM MDT, Steven Farrell and Geneviève Bourgeois will sit down with Diane Prince, a content expert who knows how to turn content creation into a seamless, stress-free process.
 
 
 What We’ll Cover:
 Why professionals struggle to come up with content ideas
 How to create content consistently—even without a marketing team
 The role of storytelling in attracting top talent and clients
 How staffing firms can use content to build authority in the industry
 Repurposing content to save time while staying fresh
 
Whether you're in staffing, HR, or business development, this episode is packed with actionable insights to help you stand out in a crowded digital space.
https://lnkd.in/g5jT3rsB
 
 RSVP now and don’t miss this opportunity to level up your content game!
 
 
#StaffingPodcast 
 
#ContentCreation 
 
#RecruitmentMarketing 

How to Use Social Media to Market Your Staffing Agency B2B

🔹 Is your staffing firm still relying on outdated sales tactics?
🔹 Struggling to generate leads from social media?
🔹 Wondering how to turn LinkedIn engagement into real clients?
Then this LIVE podcast event is for YOU!
Join us for Episode 26 of The Staffing Playbook as we break down:
✅ Why the staffing industry is already behind in social selling
✅ The biggest mistakes staffing agencies make on social media
✅ How to build real relationships that lead to clients
✅ The exact strategies top agencies are using to generate leads from LinkedIn
✅ Why 2025 is the year social selling becomes a must-have strategy
🚨 Bonus: We’ll also be discussing key insights from the Staffing Sales Summit and previewing upcoming podcast guests who are leading the charge in staffing sales & marketing.
💡 Who should attend?
✔️ Staffing agency owners & executives
✔️ Sales & business development teams
✔️ Recruiters who want to build their personal brand
✔️ Anyone looking to future-proof their staffing agency
📩 RSVP now and bring your questions—
💬 Have questions or want to learn more about staffing solutions? Click here: https://lnkd.in/gAi4-tF9
🎙 Want to be a guest on The Staffing Playbook? Apply here: https://lnkd.in/gJQhShHP
Let’s elevate your staffing sales game together! #StaffingSales #SocialSelling #RecruitmentMarketing #B2BMarketing

Building BETTER Teams in 2025

Join us for Episode 25 of The Staffing Playbook Podcast as we welcome back our regular and highly esteemed guest, Ian Macleod!
 
Ian, a trusted voice in leadership and organizational growth, is returning to share his valuable insights on how to create high-performing teams in the new year. If you’ve enjoyed Ian's previous appearances, you won’t want to miss this episode!
 
Whether you're an HR leader, frontline manager, or staffing professional, this conversation will equip you with actionable strategies to drive success.
 
Let’s learn, grow, and build better teams together!
 
 
#StaffingPodcast 
 
#LeadershipDevelopment 
 
#BuildingTeams 
 
#TheStaffingPlay

W2 vs. 1099: The Legal Pitfalls Your Staffing Agency Won’t Tell You

Are you unknowingly exposing your business to legal risks by using 1099 associates instead of W2 employees? In this must-hear episode, host Steven Farrell and special guest Nick Gruninger dive deep into the hidden dangers and compliance issues that could impact your company’s bottom line.Learn how to safeguard your business, navigate complex employment regulations, and avoid costly pitfalls.But that’s not all! We’ll also equip you with the right questions to ask your staffing partners to ensure you are fully protected from risk, fines, and legal action.This episode is packed with actionable insights for HR leaders, business owners, and anyone relying on staffing agencies to meet workforce demands.Don’t miss out on the industry secrets that could protect your business and your peace of mind!
Save the date and tune in live!#TheStaffingPlaybookPodcast #StaffingCompliance #W2vs1099 #WorkforceStrategy #EmploymentSolutions

Scaling Sales in 2025 - The Staffing Sales Summit

We’ll be diving deep into what you can expect from the 2025 Staffing Sales Summit brought to you by Staffing Mastery! If you’re in the staffing space, this is the must-attend event of the year.
Here’s what we’ll cover:
✅ A sneak peek at the speakers you’ll hear from
✅ Key topics and sessions designed to help you scale your sales efforts
✅ Why this summit is a game-changer for sales and business development leaders in staffing
 
👤 About Dan Mori:
Dan is a staffing sales expert, founder of Staffing Mastery, and a passionate advocate for elevating sales in the staffing industry. His insights are invaluable for anyone looking to grow their business and team. Check out his LinkedIn profile here for more about his work!
⁠https://lnkd.in/gNQ4pBUw⁠
🎟️ Interested in the summit? Learn more and grab your spot here.
⁠https://lnkd.in/gAq7cq47⁠
Don’t miss this value-packed discussion—it’s time to take your staffing sales strategy to the next level!
 
⁠#staffingsales⁠  ⁠#podcast⁠  ⁠#staffingsummit⁠ 

Omnichannel Marketing: A 360º Impact

We’re excited to welcome the YES marketing team—Marc Webb, Geneviève Bourgeois, and Christina Williams—to discuss how a fully rounded (omnichannel) marketing strategy can transform your staffing business.
 
Here’s what you can look forward to:
Christina Williams will break down the differences between social media platforms for B2B vs. B2C marketing and share tips on aligning your website and social channels for consistent branding.
 
Marc Webb will dive into targeted advertising strategies—from designing eye-catching ads and drafting compelling copy to tracking key metrics. He’ll also highlight how “surprise and delight” tactics (like Fritter Friday or donut deliveries) can help you stand out.
 
Geneviève Bourgeois will underscore the importance of brand consistency, reveal how to stay top of mind through drip campaigns, and leverage Skill Marketing Candidates to engage both clients and prospects.
 
If you’re looking to elevate your staffing firm’s marketing with a 360º approach, you won’t want to miss this episode!

Mastering Discovery Meetings: Leveraging Improv Techniques for Effective Prospecting in Staffing

I’m beyond excited to welcome Robert Reid to The Staffing Playbook for an episode that’s sure to be both insightful and entertaining!
 
Our topic? "Mastering Discovery Meetings: Leveraging Improv Techniques for Effective Prospecting in Staffing"
 
With 13 years of staffing experience spanning business development, recruiting, and key account management, Robert is a true industry expert. But what makes this episode especially unique is Robert’s improv theater background, including training at the famed Second City in Chicago!
 
Here’s what we’ll cover:
✅ How to bring the “fun factor” to your prospecting strategy
✅ Applying improv principles like active listening and adaptability to discovery meetings
✅ Tactical approaches to uncovering client needs and building trust
✅ How creativity and storytelling can elevate client conversations
Robert’s journey from staffing industry leader at Randstad to corporate trainer and performer—infusing creativity into methodologies, processes, and skills training—has shaped his innovative approach to sales and relationship building.
 
Don’t miss this chance to hear from someone who combines practical staffing expertise with a dynamic, out-of-the-box approach to communication and collaboration.
 
Get ready to laugh, learn, and transform your discovery meetings into unforgettable client interactions!
 
#staffing #sales #prospecting #improv  #leadership #podcast #staffingplaybook

1099 Contracts v. W2 - Understanding the Classifications

Ep. 16 | 1099 Contractor vs. W2 - Understanding the Classifications with Nick Gruninger 
 
Are you clear on the differences between 1099 contractors and W2 employees? In this episode of The Staffing Playbook, we dive deep with Nick Gruniger to unravel the risks and implications of workforce classification.
Misclassifying employees can have serious consequences—from compliance issues to unexpected legal risks. 
 
Join us to explore:
Key differences between 1099 vs. W2 classifications 
Potential pitfalls of misclassification 
Compliance essentials to protect your business 
 
Whether you're a staffing professional or HR leader, this episode will equip you with insights to keep your workforce properly classified and your business risk-free. Don’t miss it!
 
#StaffingPodcast #HR #WorkforceManagement #StaffingIndustry #Compliance